We realize the terminology related to Sponsored Listings campaigns may be new and confusing if you’re not used to digital advertising. We’ve compiled this glossary of terms to help demystify some of these concepts.
Impressions
How far your artwork travelled — the number of times it appeared in front of a collector.
Every time your sponsored listing shows up on a page someone is browsing, that's one impression. It's the reach of your work: the size of the audience your art got in front of.
This is usually the biggest number you'll see, and it's worth pausing on. If your listing has 10,000 impressions, your artwork has been in front of people 10,000 times — a crowd far larger than most gallery shows draw in a month. Collectors who had never heard of you now have. The more popular the page, the more impressions you will inevitably get.
Reach is the foundation everything else is built on. No one can click, save, or buy a piece they've never laid eyes on, so a growing impression count means your work is being introduced to more and more people every day.
Clicks
How many times someone clicked your artwork listing page.
A click means a visitor was interested enough to stop scrolling and open your artwork's detail page. This is the first signal that your artwork is getting people’s attention. This is also the metric that the billing model is based on. Read more about cost-per-click.
Favorites
How many times someone ‘liked’ your artwork.
When a visitor taps the heart icon, your artwork is added to their favorites. While it’s not a purchase, it is a strong signal that they genuinely liked it.
People often favorite several pieces while they browse. We also send special email campaigns to collectors who favorite works, which keeps them front of mind over the course of their purchase journey.
Add-To-Carts
How many times someone put your artwork in their shopping cart.
This is a serious buying signal. The visitor is thinking about actually purchasing. Not everyone who adds to cart follows through, but it's the closest step before a sale.
Purchases
How many times someone actually bought your artwork.
Someone clicked Purchase! This is the ultimate measuring stick of the performance of your sponsored listings campaigns. Purchases have a 30-day attribution period. This means, if someone purchased one of our sponsored products within 30 days of clicking on it, we count that as 1 Purchase.
Category
Where your sponsored item will displayed
Category refers to the combination of Saatchi Art’s artwork categories (think: Painting, Sculpture, etc.) and sub-categories such as Style, Subject or Medium. When creating a campaign, you will see a Category associated with each item. This Category tells you on which browse page your sponsored item will appear. For example, an item categorized as Abstract Painting will be end up being displayed on this page: https://www.saatchiart.com/paintings/abstract
Daily Budget
The maximum amount you choose to spend per day.
The amount allocated for the campaign each day. This is the benchmark for spending— products will not be advertised during the day once the daily budget is exhausted, although slight overspending may occur on some days.
Due to competition, most campaigns will not spend the daily budget every day. This can always be adjusted up or down depending on your preference.
Automated Campaigns
A simplified process for creating and publishing Sponsored Listings campaigns.
Automated Campaigns simplify the process by automatically selecting the different listing pages or “placements” for the selected artworks or “items” you choose to include in that campaign. You bid the same amount for all of those placements. Basically, it takes some of the guesswork out of running a campaign. The downside of Automated Campaigns is that your items will only be featured in more niche pages or “Categories” and not on the top-level pages like “Paintings” “or “Drawings.”
Manual Campaigns
A fully controlled process for creating and publishing Sponsored Listings campaigns.
Manual Campaigns give you, the advertiser, absolute control over certain aspects of the campaign creation process. You can choose the exact pages and bid amounts for each item in your campaign. While Manual Campaigns are more work to set up, they are also more precise.
Automated campaigns may be great for the first few times you try Sponsored Listings. Manual Campaigns are where you can really harness your strategy.