Extending the Artwork — Social Media as a Living Canvas

As my artistic practice evolved, I began to realize that creating the work was only part of the journey.

The question became: how does art live in the world today?

Social media, often perceived as fast and ephemeral, offered an unexpected answer. Rather than seeing it as a tool for promotion, I approached it as an extension of the artwork itself — a living, moving canvas.

Through short videos, visual sequences, and carefully constructed moments, I began to explore how emotion could be translated beyond the still image. Silence, presence, and movement — central elements of my work — found a new dimension in this space.

Each post became more than content. It became an experience.

What surprised me most was not visibility, but connection. People did not simply view the work — they felt it. They responded to the atmosphere, the tension, the quiet intensity.

This interaction transformed my understanding of art. It was no longer confined to a physical space or a single moment. It became fluid, evolving in real time through the perception of others.

In this sense, social media is not separate from my artistic process. It is part of it.

It allows the work to move, to reach, and to exist in a dialogue — where the audience is no longer distant, but present.

— Luc Lafrenière

Artist