After you’ve created your Social Media profiles, you’ll want to start posting content on them. Consider that Social Media gives a voice and personality to your work. Your audience might want to see what you’ve been working on, newly completed works, behind the scenes images of you working in your studio, or pages from your sketchbook.
The main things you’ll want to share are an image, a caption, and (when possible) the link to where to see or purchase the work on Saatchi Art. Plus, make your work more discoverable by adding a hashtag. Below is a complete explanation and breakdown.
Adding content to your Facebook page means updating those who’ve “liked” your page on something new you’ve created, or news to share via a link, image, or both.
- Add an image straight from your page – click into the box that says, “What have you been up to?” and then click the first little icon that looks like a camera on the left. From here you can select the image file from your computer and upload it. You can also simply drag the image from your desktop and drop it into the box. You’ll know the image has been attached when you see a thumbnail of it in the box.
- Next, add in a caption. You might keep it simple with just the title of the work in quotes, and a call for your followers to see more work on your Saatchi Art page, with the link, or provide a more detailed bit of information about what you’re sharing.
- If you want to keep an aggregate of your work, or join a preexisting conversation relevant to the topic of art, add in a hashtag in front of a word or couple of words! For the former, maybe hashtag your name #JohnDoeArt, and the latter just #art. By doing this, any other posts with the same hashtag are grouped into a thread and made easily browsable. Users who love art, but aren’t yet familiar with your work, may easily stumble upon it this way.
- Once you’ve got your content added, click “Post.” This will be shared with those who’ve liked your page to see and interact with.
A good example of a successful artist Facebook Page is Loui Jover’s.
The first thing to know about Twitter is that there is a 140-character limit for Tweets. This means that you’ve got to fit everything into a tight package.
- From your home timeline page, click into the box at the top of the page that says “What’s happening.” Similar to Facebook, you’ll click on the small camera icon to add an image from your computer files, or drag and drop from your desktop, and then add a caption and (when possible) a link.
- Hashtags are native to Twitter and thus are very important. To make one, add in a pound sign (hold down shift on your keyboard and press 3) in front of any words you think are pertinent in your caption, such as “art” – the word will then highlight, indicating that it’s now a hashtag.
- When drafting your Tweet, the number in the bottom right of the box shows you how many characters you have left; if it’s in the red, you’ve used them all up and won’t be allowed to properly post. Once you’ve added all of your content within the character limits, click “Tweet.” You’ve now successfully posted a tweet!
After you’ve created your Pinterest account and set up a few boards, you’ll want to start filling them with content, or “pins.” Pins are an image with a caption that describes it. When you click on the image, or pin, it will link you to where the image came from (for example: your Saatchi Art portfolio). You can add pins by uploading an image directly on Pinterest, or from a website with a “Pin it” button. Here’s how:
- The “Pin it” button you install to your browser is a helpful asset, as it will make any and all images that appear on a webpage pinnable without having to separately save them to your computer and then upload them. Go here to install it.
Once you’ve installed it, hover your mouse over the image of your work on an art detail page of your work. Click the “Pin it” button in the top left that now appears, or the red P on the top right or bookmark bar, depending on your browser.
Then, in the window that pops up, add a caption under the photo and select a board that best fits the work and it will pin to it.
- If you don’t have a Pin it button, you can add an image from your computer, or from a link. The easiest way is to open one of your boards and then simply drag the image from your desktop into the window - this will then pop a window up that prompts you to enter information about the pin. You can also click on a board from your Pinterest page and then “Add pin.” Choose to upload from your device, then select the image file of your work from your computer. Then, click in the space under the image to add a caption into the “Description” box. Like Facebook, Pinterest doesn’t have character limits, but it’s best to keep the caption descriptive and to the point. For example, you might provide the artwork title, followed by Your Name. You can include a link to the work in the description. Select “Pin it” and it will appear on this board.